I'm a freelance, HubSpot Certified, Growth-Driven designer and front-end developer for North Devon, UK, the Canary Islands, and far beyond.
I have worked with all types of entrepreneurs and organizations, from small locally based businesses to multi-million dollar companies from all over the world.
A website should not be considered as a necessary cost, or worst, as just another marketing channel for promoting your business, products, or services. A website can be used to inform, educate, and inspire your users and customers.
Whilst your website should be mobile-responsive and look clean, fresh, modern and professional, it should also serve a purpose.
If you already have a website, sure, it might have all the latest features built-in, and all the bells and whistles included, or it might be the complete opposite, regardless - if your website is failing to fulfill the needs and wants of your users and attract new customers, then you have a serious problem on your hands.
Your website should help your business or organization communicate, educate, and inspire it's users to take action.
Unfortunately, not all websites are designed with conversion optimization in mind.
My goal, as a UX designer, is to create and develop a website using collective user data and metrics, along with regular monitoring for continued growth and success, and not to develop a website based on 'guessing' what your users might actually like to see on your site.