I'm a freelance, HubSpot Certified, Growth-Driven designer and front-end developer for North Devon, UK, the Canary Islands, and far beyond.
I have worked with all types of entrepreneurs and organizations, from small locally based businesses to multi-million dollar companies from all over the world.
A website should not be considered as a necessary cost, or worst, as just another marketing channel for promoting your business, products, or services. A website can be used to provide so much more value to your users and ideal customers.
Whilst your website should look clean, fresh, modern and professional, it should also serve an incredible purpose.
If you already have a website, sure, it might have all the latest features built-in, and all the bells and whistles under the sun, but if it is failing to fulfill the needs and wants of your users and potential customers, then you have a serious problem on your hands.
Your website should help your business or organization communicate, educate, and inspire it's users to take action.
Unfortunately, not all websites are designed with conversion focus in mind.
My goal, especially with a website UX redesign project, is to create and develop a website using real user data and metrics, along with regular monitoring for continued growth and success, and not to develop a website based on simply 'guessing' what typical users might actually like.