I'm a freelance, certified web designer and front end developer based in Appledore in North Devon, England, UK.
I have worked with many interesting clients, from small local businesses (Bideford, Barnstaple, South Molton, and surrounding areas), to multi-million dollar companies from around the globe. I also provide my design services to businesses in the Canary Islands.
Here's my take on modern web design -
A website should be considered as more than just another marketing channel for promoting your business. One thing I've tried hard to steer away from, over the years, is to create mediocre websites that are just designed to market, sell, and promote anything.
I see a website as a unique window of opportunity to tell people what you stand for. If it's your business, why should your customers care about your website, your company, products, or services even?
The answer should be:
Because your website was specifically tailored and designed to help your business communicate, educate, and inspire its users to take action.
Unfortunately, not all websites are designed this way. My goal is not to design a website based entirely on the assumption of what your users/customers might like. My goal is to design a website that is based on real facts, user-data, metrics, and analytics, that show exactly what customers are searching for when it comes to your business, products, and services.