Fabrizio Van Marciano

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10+ Best Shopping Cart Plugins For WordPress [2024 Edition]

In this post, we will look at a handful of the best shopping cart plugins for WordPress websites for 2024.

With so many solutions now available for creating an online store, anyone can create an e-commerce business and earn an income online. If you have a product that’s worth selling, then what’s stopping you?

The thing is, with so many options, it’s hard to choose which one would best meet the needs of your website.

Let’s look at WordPress for example:

Maybe you’re starting from complete scratch. Or, perhaps you already have a WordPress site and want to transform it into an online store!

Either way, you can do it. We’ll look at 10+ of the best shopping cart plugins to use in your WordPress website right now.

Is selling online the most profitable business model?

In short, yes. At least in my opinion. However, depending on what you sell, you have to put in some work.

That being said, out of all of the monetization strategies that I’ve used over the years in my business, the most profitable method, by far, is selling my products online. Music, merchandise, art, eBooks, courses, templates, etc.

In the same breath, I’ve tried many different solutions for selling online, from online platforms, and marketplaces, to WordPress plugins.

My first experience with selling online started back in 2006, and boy were things different then. WordPress was not an option, so I relied on selling platforms. When I discovered WordPress in 2010, things changed.

Some shopping cart plugins have survived the test of time and have been great; others have fizzled out never to be seen again. So, to save you a ton of time researching and finding the best shopping cart solution for your WordPress website or a brand new site, I’ve created a list for you.

The plugins listed below offer various features and benefits.

Some will be useful for selling digital downloads such as courses, eBooks, etc. While others are good for selling physical products. Some will even do both.

Some plugins on this list offer just a simple shopping cart, while others will include inventory management, marketing tools, customer tools, and third-party application integration and support.

Our shortlist of best shopping cart plugins for WordPress

OK, so here is the list of plugins that made our list. This list is in no particular order, by the way. If you’re in a hurry, you can simply click each of the links below to learn more. If you have some time to read about each shopping cart plugin in more detail, then great!

OK, now let’s look at each of these plugins in detail. I’ll start with the top three I recommend based purely on my online selling experience.

#1. Sellfy (Top recommended)

First on our list is Sellfy. Sellfy is a hassle-free way to sell digital and physical products online via your WordPress website.

Whilst they don’t offer a dedicated WordPress plugin, Sellfy is very easy to integrate/embed into your blog posts and landing pages. Or, you can customize your online store hosted on Sellfy and connect your domain name.

Best Shopping Cart Plugins

So what kind of products can you sell with Sellfy?

You can sell digital, physical, print-on-demand, subscriptions, video streaming, and more. If you’re a content creator like myself, Sellfy would be best for you.

Sellfy is a premium service, and plans start from $29 per year. Here’s what you get, although not all features are available across all plans –

  1. Customizable storefront.
  2. Shopping cart.
  3. Connect your domain name.
  4. Marketing tools.
  5. Embeddable elements such as buttons, product cards, etc.
  6. PayPal and Stripe integration.
  7. PDF stamping and limited downloads option.
  8. Unlimited downloads.
  9. Discount codes.
  10. Advanced Tax and VAT options, and more.

So what do you think? Does Sellfy tick all of your boxes?

#2. WP Payhip Integration

Payhip is another one of my favorite platforms for selling digital and physical products online. I’ve been selling my digital products (eBooks) with Payhip since 2015.

Setting up an online store using Payhip is quick and easy and I even have a video tutorial which you can watch over on my channel. They are, by far, one of the most affordable solutions for bloggers and entrepreneurs.

What you get –

  1. Free to sell forever with low transaction fees.
  2. Sell anywhere, including your website and social media.
  3. Instant downloads of digital products.
  4. Responsive checkout.
  5. Powerful marketing tools, including email, customer management, affiliate tools, etc.
  6. Customizable storefront.
  7. Blogging tools, and more.

There is now a dedicated WP plugin called WP Payhip Integration which you can download from the WP repository. It’s free to use and will help you easily add your products to your WordPress website.

So what can you sell with Payhip?

Everything from –

  1. Digital downloads (Music, eBooks, templates, software…)
  2. Online courses with their new course creation tool
  3. Physical goods

#3. WooCommerce

OK, so now we get to cream, at least for WordPress.

If you’ve been using WordPress for some time, you’ll need no introduction to WooCommerce. WooCommerce is without a doubt the Ultimate of eCommerce WordPress plugins. 7.8% of all websites use WooCommerce, so you’re in good hands.

The growth of WooCommerce has been exponential, mainly since it was procured by Automatic in 2015, the organization that also runs WordPress.

When it comes to the rapid deployment of an online store, WordPress and WooCommerce go hand-in-hand. However, there is a learning curve for getting set up. The process can be a little bit daunting at first for non-techies. But everything else runs on autopilot once operational.

WooCommerce has a vast library of in-house and third-party add-on plugins and integrations. So that means no matter what kind of eCommerce solution you’re looking for and whatever type of feature you want to include in your online store, it’s possible with WooCommerce.

What makes WooCommerce one of the best shopping cart plugins for WordPress?

  1. Complete control over your online store.
  2. The Main WooCommerce plugin is free to install and use.
  3. A vast library of add-on plugins, extensions, and integrations.
  4. Sell both digital and physical products.
  5. Customizable order and payment pages.
  6. Manage everything inside your WP dashboard.

WooCommerce + Oxygen Builder = Complete creative control over your online store!

It needs to be said that when WooCommerce is used with a website builder like Oxygen or Bricks Builder, the possibilities are limitless when it comes to creating and designing the layout of your eCommerce store. My online course will teach you how to do this from complete scratch. I know, what a shameless plug…

#4. WP Easy Cart

WP Easy Cart is a premium shopping cart and eCommerce plugin for WordPress. Much like WooCommerce, you have complete control over what you want to sell online, from digital downloads to physical goods.

One thing that makes this shopping cart plugin stand out is that it provides everything you need to build your online store from order management, inventory management, shipping, tax, marketing tools, analytics, and more.

This means, that unlike WooCommerce, you will not need to purchase or use additional third-party plugins for adding extra functionality in the back-end.

Being a premium plugin, you can expect premium support, with online documentation, a video library, API guides, and more.

Five best things about WP Easy Cart?

  1. Advanced eCommerce plugin.
  2. Works with any WordPress theme. So they claim.
  3. Sell physical and digital products.
  4. Offer gift cards and subscriptions.
  5. Premium extensions and add-ons.

#5. Ecwid E-commerce Shopping Cart

If time is of the essence and you’re looking for something quick and simple to set up, you can check out the Ecwid eCommerce shopping cart plugin.

Their website claims that once you’ve tried them, you won’t go back to WooCommerce, assuming you’ve tried WooCommerce first, that is.

Features include selling on social platforms such as Instagram, Facebook, Amazon, and Google, as well as automated shipping, payment, taxes, unlimited backups, and more.

What’s so great about the Ecwid eCommerce shopping cart?

  1. The price… It starts from $0 per month
  2. Zero transaction fees, even on the free plan!
  3. GDPR Compliance
  4. Store Builder
  5. Integrate into your existing website

If you’re on a budget and prefer to make money with your e-commerce business before spending too much, this solution might be for you.

#6. Easy Digital Downloads

If it’s digital content that you want to sell, such as courses, eBooks, themes, plugins, music, and art – look no further than Easy Digital Downloads.

I know, I know. Wow, so many options, Fabrizio.

The plugin is free to download, and there are several plans to choose from to meet your selling needs should you wish to go premium.

Easy Digital Downloads works with hosted WordPress and WordPress.com websites (Business Plan). There’s also a library of extensions available depending on your specific marketing needs.

What do you get outta the box?

  1. Email marketing tools
  2. Payment gateways on higher plans
  3. Updates and support
  4. Full shopping cart
  5. Unlimited downloads for your customers
  6. Discount codes
  7. Access to free theme optimized for Easy Digital Downloads, and more

#7. WP Shopify

Shopify with WordPress?

Yup. If you have a Shopify store that you would like to sync up to your WordPress website, you can use the WP Shopify plugin.

You can display your shop items using custom pages and shortcodes. Like all of these plugins, there is a free version and a paid version. Shopify Pro gives you some additional templates to play around with, including automatic syncing, order and customer data, cross-domain tracking, and live support.

#8. X-Cart

X-Cart has been around since 2001, so when it comes to experience in eCommerce, these guys have got a lot.

X-Cart is not a WordPress plugin but an all-in-one platform that provides all the tools you need to create a professional online store.

Features include –

  1. Drag and drop design interface.
  2. Responsive eCommerce platform.
  3. 120+ payment processing gateways.
  4. Marketing tools, including SEO and email.
  5. Multi-layer security and SSL support.
  6. Ability to sell on social media marketplaces, and more.

#9. E-Junkie

E-Junkie is another popular platform that has been around for a long time. I had some experience with e-junkie in 2012 when I launched my first digital product. They’re also one of the more affordable solutions for selling digital downloads and tangible goods.

Creating an online store with E-Junkie is quick and easy. However, it must be said that the seller dashboard UI still looks somewhat dated. Navigation can be a bit of a nightmare, and waiting for some of the pages to load will try your patience.

These are small things that can be quite frustrating because the platform is pretty good.

That said, pricing starts from just $5 per month, and the features are plentiful.

The dedicated WordPress plugin lets you manage your shop and products in your WP dashboard.

Here’s what you get –

  1. Product management
  2. Embeddable buttons and product links
  3. Shop and cart management
  4. Shipping, tax, and discounts
  5. Customer management tools
  6. Affiliate program manager, and more

#10. Cart66

Cart-66 is yet another shopping cart plugin option to consider. The website claims its plugin is all-in-one, simple to set up, and affordable. It’s been a while since I’ve even tried using Cart66. But, starting at $19 per month for the Essential Plan, I’ll leave you to decide whether that’s affordable.

Here’s what you get as well as what you can do with Cart66 –

  1. Sell both digital and physical products
  2. Unlimited product variations
  3. Secure file storage for digital products
  4. Online giving and donation tools
  5. Buy now links
  6. Access to 100+ payment gateway and more
  7. Great support, documentation, launch pack, and Facebook group

#11. Big Commerce WordPress Plugin

BigCommerce is yet another popular platform you can use to set up your online store. They’ve been around for a long time too. However, they are not the most affordable on this list. Price starts from around $29 per month.

Here’s what you get –

  1. Unlimited products, file storage, and bandwidth
  2. Online storefront
  3. Sell on social media and marketplaces
  4. Dedicated WordPress plugin

The dedicated WordPress plugin lets you seamlessly integrate your WordPress website and manage your store products in your WP dashboard.

However, compared to WooCommerce, BigCommerce still lags far behind by market share. Out of the two options, if you’re thinking about BigCommerce, keep in mind that WooCommerce, for the most part, is free. Yes, there are add-ons but those are optional and as your business grows, you can decide which add you’d like to use.

It’s a wrap!

So, there you have it, some awesome options for you to choose from. You can always try a few and see how you get on with them. You can then compare things like ease of use, scalability, value for money, etc.

Which solution do I use and recommend?

I’ve shared a list of what I believe to be the best shopping cart plugins for WordPress, but what solution would I choose to use, and recommend out of the list above?

It’s hard to say because each online business or website will have individual needs. My experience with WordPress and WooCommerce has naturally gravitated me to that solution, therefore that’s the method I recommend.

Yes, there is a little bit of a learning curve, as I mentioned. There is quite a bit of configuring to do to set up payment processing, check-out pages, shopping carts, products, etc. But, you have complete control over all of this. And I always say that it’s worth spending some time learning to do it right.

Using a WooCommerce solution is also the most cost-effective way to sell online. Aside from the payment processing fees, you’re not tied down to paying a hefty monthly fee to a third-party platform. This can be a ‘make or break’ if you’re just starting.

If you want to learn how to create a WordPress website, complete with designing the layout and including a WooCommerce store, I can teach you all this in my online course.

If you’re thinking about using a platform that is not WordPress, then my second recommendation would be Sellfy.

But that said, you have to do what you’re comfortable doing. Whatever solution you decide on for adding a shopping cart to your WordPress site, I want to wish you the best of luck.

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