I’m sure by now you’ve heard about the news breaking in the WordPress website builder community, regarding Breakdance, the brand-new website builder from Soflyy. Louis Reingold, the CEO, and founder of Oxygen dropped the bomb on the new ‘Elementor challenger’ out of the blue. This has ended up tossing a ton of chatter and causing concern in the Oxygen community. So, what does all this actually mean for the future of Oxygen Builder? And how does this news impact my future plans for creating content using Oxygen?
I’ve been a big lover and avid user of Oxygen Builder since around 2018. I come from the Genesis Theme Framework era and that was an influential time for my business as a freelance web designer and developer,
When Oxygen came along, it was truly a breath of fresh air. It helped to transform my business and made me fall in love with website design again.
Don’t get me wrong, I still love writing front-end code, but Oxygen combines the best of both worlds, which is why I love it so much.
I started creating content using Oxygen Builder in 2019 both here on the blog and on my YouTube channel.
I’ve continued to build my business using Oxygen and for that, I am eternally grateful for the work Louis and his team of devs have done over the years.
My thoughts on Breakdance
Let’s first quickly address the big ‘yellow’ elephant in the room, that being Breakdance. What’s the deal with another website builder from the same company, Soflyy?
Just in case you were not aware, I’m sure you are. Breakdance is the website builder you always wanted… At least that’s what it says on the tin. And all this time, I thought Oxygen Builder was the website builder I always wanted.
My thoughts on a second website builder from the same company that built Oxygen, and one that brought together one of the most active communities in the WordPress universe?
I don’t have any other thoughts except for maybe some positive ones. I’m not going to jump on the whinging bandwagon and start a rampage on social media demanding answers from Louis. That’s not me so, let’s leave it at that.
The future of Oxygen Builder – Is this the end?
Nope. It’s not.
How am I so sure, well because Louis said so. And I believe him. I don’t believe for one moment that the end for Oxygen Builder is nearing.
As I mentioned, Louis made it clear what his intentions were for Breakdance, which doesn’t impact Oxygen. Unless, of course, I’m wrong and he’s lying. But there is no reason to distrust him because he gave us Oxygen, and whilst I love Oxygen, I’m positive that Breakdance will transform into something amazing with time.
If you haven’t done so yet, I recommend watching the video interview, where Louis himself answers some questions about both his new builder, Breakdance, and Oxygen. The interview is available on Permaslug’s YouTube Livestream.
Oxygen’s official group on Facebook turned into a negative mosh pit
I’ve been watching and reading the responses from some of the folks in the Oxygen Facebook Community very carefully. I don’t do much commenting there personally and don’t get involved in the heated debates unless there is something of value I can contribute. I like to think of myself as the dark knight advocator of Oxygen Builder.
But just think about this:
Let’s use Apple in this scenario because most people get it.
Apple sells a Mac Studio, Pro, Macbook Pro, Mac Mini, and Macbook Air. But, if you’re an Apple fan or user, we don’t complain about it. Each of those pieces of hardware suits our various needs and practicalities. Some of us will use several machines.
I use a Mac Studio for creating my online content, YouTube videos, etc. And I use a Macbook Air for all non-intensive productivity, blogging tasks, marketing tasks.
The point I’m trying to make with my idiotic analogy here is that how can anyone justify whinging about a software company, like Soflyy, for creating more than one product with close similarities, that does more or less the same damn job, and maybe have some of the same features, but targeted at an entirely different market or audience?
There is very little justification for it. That’s my opinion.
Yes, I get it that some supporters, users, and loyal customers of Oxygen feel somewhat betrayed or let down.
Yes, I agree that Louis could have done things better regarding the way he announced the news of a brand-new website builder product.
But, seriously, why are we even bothered by this?
Louis said in the interview, it’s paid for. Those customers aren’t coming back to pay for something else, they’ve gotten their Oxygen license and therefore will continue to receive lifetime updates and new features.
Now, just to be clear about his statement there. There are both positives and negatives. The way he said it could easily be felt as if he didn’t give a rat’s backside about customers that have come and gone.
Those who bought the Oxygen software aren’t coming back. I get this, but, at the same time, Louis may need those loyal customers later for Breakdance. So he could have constructed his words a bit better.
Anyway, I don’t understand what the big issue is, nevertheless.
And I’m not just saying that because I’ve built my business on Oxygen and therefore want to continue making money from it, building client websites, and selling my online courses. A lot of businesses and freelancers have to do this too. I’m not alone here.
But I’m saying it because I honestly do not understand why it has gotten this intense. Why so many people have had the fear of hell and fire put into them by the announcement of a new website builder?
To add to the reassurance:
Elijah, from the Oxygen team, has clearly stated that Oxygen is going nowhere and that they have plans to continue supporting the community and releasing updates and new features for the software far ahead into the future.
If you’re a member of the Oxygen User Group, you’ll see the post here.
So, again I beg the question:
Why are so many people flapping their wings in despair? Surely there are more pressing concerns to be thinking about in this world.
Maybe I’m just being too relaxed about it all, I don’t know.
The problem I see with people casting their negative comments and opinions all over social media about Oxygen and Breakdance is that it’s doing nothing to add value to the groups that they’re in. What it is doing is scaring the living tripe out of people who already bought and built their sites with Oxygen.
It only takes a dozen or so individuals to start whining, and boom, we have a chain reaction setting off a tidal wave of complete panic and disarray. Unleashing a barrage of fragmented views from Oxygen Builder users. And, I know. Everyone is entitled to their opinion, their 2 cents, and whatnot. But why is it always negative, or would seem like it is?
The effect that this is having is that it’s making some Oxygen users feel they should no longer trust, or be using Oxygen and move on to the next best thing, whether that’s Bricks Builder, Breakdance, Unicorn Builder, Gutenberg, or whatever.
There’s always going to be the next best thing out there. What are we, Magpies? Whatever happened to loyalty to a cause?
The moment something new comes along, or there’s something we don’t particularly like about a new approach, we leave and go elsewhere. But we can’t seem to do it quietly either, we have to create a path of destruction along the way, slating, disrespecting, throwing out negativity, influencing others to do the same, and whatnot.
That’s human nature I suppose.
Look, what’s wrong with owning and using more than one website builder for WordPress? After all, a mechanic doesn’t just have one tool in his toolbox. An artist doesn’t just use one brush to create a masterpiece.
I’ve always said:
If something works for you, then you use it and that’s the end of it, regardless of the politics of what is happening elsewhere. Every website project that I’ve worked on required a unique approach. I don’t always use Oxygen, sometimes I just use good old Bootstrap!
Recently I had someone email to tell me that I shouldn’t be teaching about using WPForms or Gravity Forms in my Oxygen Builder Course. It’s not what professional developers do. At first, I was like “OK, maybe there’s something about WPForms that I don’t know about”.
After a short while, I was like “What the f…, what’s this guy babbling on about.”
WPFormd and Gravity Form have worked for me for many years! I couldn’t give a rat’s arse what other devs are doing.
Anyway, I’m going off track a bit here and my rage level is increasing. I have no idea where I was going with that. But seriously, regarding the future of Oxygen, I don’t think we should be panicking like this.
I believe Oxygen will be around for many, many years to come, so if your website is built on it. Or, if you plan to build your website using Oxygen, stick with your plan and don’t be influenced by irrationality.
My plans as an Oxygen user and content creator
My plans as an Oxygen Builder user, advocator, and content creator have not changed.
I’m going to go all out! I will be building more websites, creating more tutorials and YouTube videos, and adding even more value to my Oxygen course, and blog, hopefully, for years to come. I’m in the middle of planning a lot of new things for the future so watch this space.
It has been quiet on my channel for a few months, that’s because I’ve been up to my eyeballs with multiple design projects. But I’ve already edited a batch of new Oxygen tutorials that will be released on the 29th of June 2022.
The scaremongering is sadly going to continue casting a lot of doubts in the Oxygen community for a while I think. But there’s nothing anyone can do about that. Some folks will believe whatever they want to read, no matter how much you try and convince them otherwise.
As for Breakdance? I welcome it with a smile. I’m excited about testing it, and who knows, maybe I’ll be creating content for it someday. Just as I’m confident I’ll be creating content using other website builder tools and solutions.
On that note, that’s all I’ve got to say. Thanks for reading and your continued support. Here’s to the future.
Regards – Fabrizio.
Don’t forget to check out my Oxygen Builder Website Design Video Course!