Pursuitica is a website geared towards providing learning solutions for small businesses, startups, and global organizations.
In early 2016, we received an opportunity to design a brand new eLearning information website for Pursuitica. Pursuitica was a startup company with some big ambitions. One of the company's objectives was to create a website that could drive new leads to its learning services.
Pursuitica came to us prepared with a full PDF branding package, a ready-made logo, an action plan, and a portfolio of exciting ideas regarding what they were looking for in a new website.
Designing this website was a lot of fun and presented fewer challenges. The layout is clean and responsive, with the information organized to take the visitor on a learning journey.
The Pursuitica website is built on WordPress CMS and uses a custom child theme developed using a legacy ThriveTheme as a parent theme. A child theme was created to contain all of the customization elements for the header and footer section. We also needed to create a separate stylesheet for the conversion elements, such as the buttons and forms.
The inner content and layout were created and organized using Thrive Architect, which meant that updates and any minor modifications could be added by the site owner/admin easily.
The site is fully responsive and optimized speed and performance using the latest web technologies and best development practices.
You can visit Pursuituca here.
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