Case Study: Van Marciano Paintings Ecommerce Website Re-Design Project

Van Marciano Paintings was a recent website redesign project for a small art company owned and managed by myself, as a self-representing artist.

This, in fact, was my very first online business venture, originally launched way back in 2003.

I actually didn't have a website for this business venture until 2005, when the world wide web was a totally different landscape. But, from then up until late 2017, the website hadn't changed much and, of course, was in need of a complete overhaul.

The original website was created using a free website creation tool called Moonfruit. I decided to ditch the entire site, including the domain name, and Samantha and I sat down and began strategizing for a brand new website to be built on WordPress CMS, with WooCommerce integration.

The site uses a custom child theme designed to work with the robust and secure Genesis Framework software for WordPress.

The features include -

  1. Custom product pages.
  2. Custom shopping cart.
  3. Custom payment processing pages and integration.
  4. Custom membership area.
  5. Custom forms and contact page.
  6. Blog.

You can visit the website here.

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