Case Study: AAO Analytics Concept Logo Design Start To Finish

AAO Analytics is a fictitious tech company in which a custom logo design was created from a concept idea to the final design.

This very short case study project required the following -

  1. Research and analysis.
  2. Creating mock sketches.
  3. Creating a first draft logo design using Affinity Suite.
  4. Finalizing the logo and exporting.

1. Research & Analysis

The research included studying various types of font-styles for ideas and inspiration, learning about the psychology of colors in branding and design, looking at other logos of similar companies, designing for a target (fictitious) audience, etc.

2. Creating Mock Sketches

The second step was to create some simple mock sketch designs using good old fashioned pencil, ink, and paper. Coming from an artist, this was, of course, my favorite process of all.

3. Creating The Logo In Affinity Designer

Affinity Designer is the choice of design software that we use to create custom logos and graphics in-house. After the initial sketches, it was time to bring some of those ideas to life on the screen.

The final product is a high-quality, modern, fresh logo design ready for print or web.

Need A Custom Logo Like This?

If you'd like us to create a beautiful logo for your business like this one, get in touch with us below. We'd love to hear from you.

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- FABRIZIO VAN MARCIANO

Founder, Designer & Front-End Developer

- SAMANTHA VAN MARCIANO

Strategist, Operations & Marketing Director

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