AAO Analytics is a fictitious analytical software company where we created a custom logo from sketch to a completed concept design.
This very short project required the following –
- Research and analysis.
- Creating mock sketches.
- Creating a first draft logo design using Affinity Suite.
- Finalizing the logo and exporting.
1. Research & Analysis
The research included studying various types of font styles for ideas and inspiration. Learning about the psychology of colors in branding and design was undoubtedly an enjoyable and eye-opening experience. Similarly was looking at other logos of actual companies.
Here are the Hex colors used for this project –
- Deep slate blue: #556B94
- Orange: #FFBC07
2. Creating Mock Sketches
The second step was to create some simple mock sketch designs using good old-fashioned pencil, ink, and paper. Coming from an artist, this was, of course, my favorite process of all. Please look at the drawings I created before settling on the shapes I wanted to use for the final design.
3. Creating The Logo In Affinity Designer
Affinity Designer is the choice of design software that I use to create custom logos and other graphics in-house. After the initial sketches, it was time to bring some of those shapes and ideas to life.
The final product was a high-quality, modern, fresh logo design ready for print or web. Once again, this was for an entirely made-up company; however, producing a real professional logo is the same.
Need A Custom Logo Like This?
If you’d like us to create a beautiful logo for your business or project like this one, get in touch with us below. We’d love to hear from you.