Having a great looking website can certainly help you to establish and grow your brand online, however, it's also super important to have a website that actually works.
You see, you can have a nice looking, professional, all-singing and all-dancing, modern website, but if your website isn't doing much to convert visitors into leads, sales, and customers, then you've got a serious problem.
So, do you have a website conversion problem? That is the question.
Bryan Eisenberg once said -
The digital marketing landscape is changing at a pretty rapid pace.
Consumers today are much wiser when it comes to making smarter buying decisions, largely thanks to technology and the internet.
By implementing smart inbound marketing into your business, you can entice, educate, inform and create awareness about your brand, products, and services that will help your business build the trust and credibility it needs to attract new customers and sales.
I know, easier said than done, right?
So "how" exactly do you create a powerful inbound marketing strategy that works?
The first thing you're going to need is good old "Content".
In order to engage and delight your customers, you first need to attract them using helpful, useful, and problem-solving content, and in the right context too.
But content alone is simply not going to be enough, because you then have to market and promote that content in the right way and to the right audience.
As your content begins to gain traction and attract customers, the engagement process begins. And to engage with your prospects, you can and should make use of powerful conversational tools such as email, chat, video, and social media.
That's your inbound marketing lesson in a small nutshell.
Now, in order to create an effective inbound marketing strategy specific to your business and website goals, you have to know two very important things:
Now, you're probably scratching your head trying to figure out how you would learn more about your target audience and ideal customers, right?
Well, to gain a better understanding of your ideal customers, you can start with your website:
You need to find out what it is your visitors are doing, why they're doing, and how they're doing it.
The more knowledge you can gain, the better understanding you will have of your customers' journey towards your website's conversion goal. Whatever that might be.
This is where I can help you.
Now, I know what you're thinking. Is collecting user-data really necessary and the right thing to do?
In this digital age, if you want to stay ahead of the game, and sustain the growth and profitability of your business, yes it absolutely is necessary.
So, where do you start?
Well, simple tools like Google Analytics is a great starting point and can provide valuable insights into where your visitors and prospects are coming from, how much time they're spending on your website, how many pages they're viewing, and which pages they're leaving from. However, what you really want to know, in addition to those insights, is what your visitors are actually doing when they're viewing your website and content.
1) What path are they taking towards your conversion goal? And what obstacles lie in their way?
2) What action are they taking, if any?
As a business and website owner, you need to ask yourself a few of the following questions -
1) What parts of my website and content are my visitors spending the most time on?
2) What features, CTA's, are my visitors engaging with the most?
3) How far down the pages of my website are visitors scrolling past?
4) Are my conversion funnels working as effectively as I'd like them to be?
5) How could I improve all of this?
By collecting valuable website user-data, you can get a better understanding of your visitor's behavior, habits, journeys, needs, and more.
The information you collect will provide you with unique opportunities to customize your website's infrastructure, personalize your content, and even build in new features, all of which can help improve your user's experience on your site, which can of course, help towards improving your conversion rates.
We talked about using inbound marketing, doing A/B split testing, and using content to increase engagement and improve website conversions. But that's not even the start of it.
Your website itself could be the cause of your conversion problem.
For instance, let me ask you:
Whatever the goal of your website, I want to help you take a step closer to reaching it by firstly helping you to improve your website, dramatically.
I am offering you a 2-hour inbound marketing and conversion optimization consultation with me.
Here are some of the things we can discuss in your 2-hour consultation -
1) The purpose of your website, including conversion goals.
2) Help in understanding how design and technology can impact your conversions.
3) Help with collecting valuable website user data and metrics.
4) Tips on setting up heat maps to track visitor engagement on your website.
5) Tips on how to properly use the user-data you collect to improve your website.
6) Help with website performance issues and page speed optimization.
7) Help and advice on mobile-responsive design, optimization, and testing.
8) Help in finding the very best conversion optimization tools for your website.
9) Recommended links to conversion reports, white-papers, and case-studies.
10) Free access to my Ultimate Website Conversion Rate Optimization Video Course + 50 Point Checklist (Launching soon)
Once you have submitted the form below, I will get in touch with you via email to confirm the day and time you have requested for our 2-hour Consultation to take place. We can arrange to break down the meeting into 2 x 1-hour session if you like. I will then email you an invoice via the Wave App for the total fee of the session before it is due to take place.
The cost of the 2-hour consultation with me is $299 (Non-refundable) You can pay using Credit or Debit Cart (Stripe) or PayPal.
It's time to unlock the true potential of your website or your blog.
Fill in the short Consultation Booking Form below to get started with your one-on-one session with me.
I look forward to chatting with you soon.
Regards - Fabrizio Van Marciano
HubSpot Certified Growth-Driven Designer and Inbound Marketer