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Fabrizio Van Marciano

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10 Beautiful eCommerce WordPress Themes (2023 Edition)

Looking for the best e-commerce WordPress themes to help you boost sales and conversions in 2023? Check out my top ten pick right here.

Running an eCommerce business is an exciting and rewarding online venture. At the same time, it’s not easy. It takes a lot of hard work and patience.

I know this because my first online business experience was in eCommerce back in 2006. That seems a lifetime away now and so much has changed in the last 16 years.

Whether you currently do or plan to sell physical or digital goods, it really doesn’t matter, although I would say selling digital downloads is a lot less involved.

Getting started!

If you’ve been doing business online as long as I have, you may remember what the internet was like 16 years ago. Selling products online was not something everyone was able to do on their own websites.

Internet technology has progressed and long gone are the days when you could only dream of starting an eCommerce business.

In fact, eBay was one of only a few platforms you could use to sell things. But now, things have changed dramatically. There has never been a better time to start your eCommerce business than right now, and it doesn’t have to cost the earth either.

For the most part, you can get set up today for just a few bucks each month. We have all the tools and the technology to make it happen. Yes, some are free and some come at a premium.

But to begin with, all you need is a cool domain name, and some reliable web hosting. You can get a domain name from Google Domains and some hosting from Bluehost or Kinsta.

Of course, those are not the only things needed. You have to put in a lot of work as well, but we won’t get into that today.

Anyhow, without further ado, below is a list of 10 beautifully crafted eCommerce WordPress themes you can get your hands on to help you grow a profitable online business and keep your customers coming back for more!

Take your pick and make a start! Or if you already have an eCommerce site and you want to spruce it up with a new theme, then take your pick.

Special Note: Many of these templates are optimized and pre-styled for integration with the WooCommerce plugin. Check out this post for a full-blown tutorial on how to set up an eCommerce site from scratch!

#1. Ketty – Fashion Clothing Store WordPress Theme (Magento)

10 Beautiful eCommerce WordPress Themes (2023 Edition)

The Ketty Theme is a clean, modern, and stylish responsive theme bound to impress your visitors and convert them into customers.

This professionally coded mobile-ready theme boasts a stylish card-style or grid-based content block layout, and mega-menu, with a minimal design structure.

Features included with this theme –

  1. Responsive design
  2. Video background option
  3. Blog
  4. Mega Menu
  5. Configurable swatches
  6. Theme layouts
  7. Social media widgets
  8. Page variations and more

This is a gorgeous theme that looks and functions flawlessly on all devices. You can use this theme on a Magento or Prestashop eCommerce platform. This theme is ideal for a fashion and clothing eCommerce site.

#2. Subas – Gadget/Electronic Store WordPress Theme (Shopify theme)

Next up on our list is this beautiful modern techy theme the Subas.

The Subas theme is a spectacular contemporary electronics/gadgets store theme that combines simplicity with exceptional usability.

Aesthetically, the theme’s design looks a little like the online Apple’s online store. It uses primarily two tones, a grid layout with plenty of white space around elements.

The main features of this Shopify-optimized theme include –

  1. Responsive layout (mobile-friendly store).
  2. Mega Menu (with or without images).
  3. Shop variations.
  4. Sliders.
  5. Unlimited color options.
  6. Support for multiple currencies, Google Maps, and more.

This theme would suit a tech blog or electronics accessories eCommerce business.

#3. Certionix – Sports Nutrition Theme (WooCommerce-Ready)

If you’re planning on setting up a Sports Nutrition information or e-commerce website in 2023, then you’ve got to take a look at the Certionix theme. If for nothing else, at least some design inspiration.

This theme looks fantastic, and it comes with a host of possibilities, features, and customizable page templates that will make shopping on your website a delightful experience for your customers.

Notable features include –

  1. Drag and drop page builder built-in
  2. Mobile responsive design
  3. Royalty-free stock images
  4. Documentation and lifetime support
  5. Conversion optimized theme
  6. A ton of additional giveaways

This theme is perfect for health and nutrition businesses looking to sell their own range of sports nutrition, supplements, and clothing online.

#4. Electrinix – Electronics Shop Elementor (WooCommerce Theme)

Another one of my favorite themes is this gorgeous electronic shop theme. Another perfect template design for your gadget eCommerce website project.

Like many of the themes in this list, Electrinix is WooCommerce-ready and can be fully customized using the Elementor page builder plugin.

Features include –

  1. Elementor
  2. Library of high-quality images to use
  3. Jet Elements plugin to increase the functionality of your website
  4. Jet Theme Core
  5. Google Fonts
  6. Valid and clean HTML code
  7. Fully mobile-responsive design, and more

This theme is perfect for an IT, electronics, PC servicing, and eCommerce business venture.

#5. Naturio – Food Store Template (WooCommerce Theme)

Our fifth top eCommerce theme for WordPress is the Naturio food theme, once again, fully optimized for WooCommerce.

If your plan is to build an online food store niche website in 2023, what an awesome idea! This theme will surely get your visitors talking and customers flocking to do business with you.

OK, now I’m starting to sound like a cheesy salesman. But you’ve got to admit, the theme looks pretty slick.

This is a feature-rich theme and includes the following –

  1. WooCommerce package for full functionality
  2. WordPress social plugin
  3. Mega-menu plugin
  4. Multiple blog layouts
  5. Mobile responsive design, and much more

You’ll have to demo the theme for yourself to explore all of the features, options, and functionalities and decide whether this theme is for you or not.

What do you think of the themes we’ve looked at so far? Have you been impressed with my pick? Do you know someone that might benefit from one of these online shop themes for their small business or website? Feel free to share this post on social media. Let’s look at a few more.

#6. UpLine – Furniture Online Store WooCommerce-Ready Theme

UpLine is another personal favorite of mine. This is a stunning, clean, mobile-responsive WordPress theme that’s perfect for your furniture, toys, antiques, art gallery store, or bookstore business project.

Whatever your intent, you can achieve it with this elegant theme design and clutter-free layout. The menu style is something that I really like about this theme, which is important when it comes to creating a user-friendly experience for your shoppers.

Top features include a host of goodies for increased functionality, usability, and improving security and performance of your website.

Take a look below –

  1. Full WooCommerce integration
  2. Customizable admin panel options
  3. Unlimited color options
  4. Multiple portfolio layout options
  5. Multiple gallery options
  6. PSD files supplied
  7. Mobile responsive design, and more

#7. Shoppy – Minimal And Modern WooCommerce Ready E-commerce Theme

OK, so what’s next? If you’re thinking of starting a fashion, accessory e-commerce online business, then Shoppy might be the theme you’re looking for.

The theme was created by the team over at Theme Junkie, a well-established digital company with many years of experience in creating premium quality themes.

Here’s what you get –

  1. Personal support and free updates
  2. Demo import
  3. Full WooCommerce integration
  4. Responsive design layout
  5. Customizable menu
  6. Customizable font
  7. Blog and grid layouts
  8. Custom fonts and menus, and more

The great thing about this theme is that it’s easy to manage. So, if you’re looking for a user-friendly, no-frills e-commerce theme template, then check this one out using the link below.

#8. StorePro – Fully Featured WooCommerce-Ready WordPress Theme

Here’s another great-looking e-commerce theme created by the good folks over at Theme Junkie once again.

StorePro, although now looking a little dated, is power-packed with a host of cool options and features to help you create the perfect ‘easy-to-manage’ e-commerce platform for whatever niche or marketplace you want to plunge into.

Here’s what’s included –

  1. Featured content slider
  2. Full WooCommerce integration and support
  3. Customizable widgets
  4. Awesome support
  5. Regular updates
  6. Responsive design
  7. Customizable logo area
  8. Social sharing
  9. Language translation, and more

#9. Shopkeeper – eCommerce WP Theme for WooCommerce

Number 9 on our list is this beautifully crafted, minimal, card-style layout e-commerce theme for your WordPress site. This theme is available from the ThemeForest marketplace.

Whatever type of physical or digital product you want to sell online, eBooks, courses, t-shirts, merch, this theme will get your customers and fans motivated for sure.

This theme is simple to set up right out of the box. Features include a host of goodies –

  1. Customizer options
  2. Robust HTML code and exceptional CSS
  3. Prebuilt layouts with drag-and-drop page builder
  4. Shop layout options
  5. Unlimited header styles
  6. Portfolio layout options
  7. Front-page layout options
  8. Blog and grid layout, and more

#10. Jessica Woo Child Theme For Genesis Theme Framework

Last but not least. If you’re planning to launch a website to promote your latest brand of clothing in 2023, then you’ll love the Jessica Woo child theme designed for the Genesis theme framework.

Genesis has a big reputation that needs no introduction. When I started my first blog with WordPress back in 2010, it was Genesis that I ended up using right up until 2015.

This particular child theme will empower you with all the features and options you need to create an eye-catching, conversion-optimized e-commerce website for any type of online selling business.

This theme is not only ideal for fashion niches, but also for health and beauty, artists and creative people’s websites, and more.

Features include –

  • Pre-styled for WooCommerce
  • Easy theme customizer
  • Widget areas
  • Customizable header
  • Responsive design
  • HTML5 markup
  • Translation ready
  • Layout options

It’s a wrap!

So, are you totally inspired to kick-start your eCommerce business website in 2023 after checking out these awesome themes?

I hope so.

What type of eCommerce business do you have in mind? Why don’t you let me know by sharing this post on Facebook or Twitter?

Whatever your plans are, I want to wish you the best of luck in your online quest. You’ll love managing an eCommerce business, it’s hard work and it can feel tedious at times, depending on what niche you go into, but it’s totally worth it!

Psst! Do you need help setting up your eCommerce website from start to finish? I can help you with design, branding, WooCommerce setup, marketing, and everything else in between. Learn more here.

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