Mole Valley Plus was once a successful locally-based agricultural division providing services to its flagship company, Mole Valley Farmers, a multi-million dollar farmers cooperative based in the South West of England, with 55 stores nationwide.
This project started life back in late 2017. At the time, the division was looking for a simple brochure-style website in which it could operate to provide information about its member benefits to existing and new members.
After several strategy meetings with the division’s marketing team, we understood the goals and visions for this project and the primary objective of the new website.
Wireframe sketches were presented to the division’s marketing team for approval before the main design and development of the website commenced.
Our focus at FVM was designing and developing a simple website that was mobile-responsive and easy to use. The primary purpose of the website was to generate new leads via email and telephone communication.
After working on the main framework for the site using WordPress CMS on a local development environment, we then migrated the project over to the client’s servers and domain name using WP Migration.
The Mole Valley Plus website was built on a custom theme template using the Genesis Framework. Here is a snapshot of the original and completed website in 2018.
Website Redesign (Continuous Improvements)
After collecting valuable user data and analytics, Mole Valley Plus approached us again in early 2019 with plans to upgrade their existing site with new objectives, new features, and assets.
After a brief online meeting, we were able to take all of their new ideas, in-house mock designs, and assets to develop a fresh new modern look for MVP.
New features added to the website included –
- Page-specific, conversion-optimized inquiry forms.
- Code clean-up and HTML template optimization.
- Page speed and performance optimization.
- UI optimization.
- Improvement on responsive elements.
You can visit Mole Valley Plus here.
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