Are you thinking about creating a new website, or updating your existing one? Hold up! First, check out these 15 eye-popping web design stats and facts.
Cast your memory back to 15 years ago, if you can.
That's roughly when I started my first online business journey.
Back then, creating a website for your business was not easy, nor was it cheap.
Sure, there were a few good DIY website services around even then, but those had huge limitations due to the limited technology.
These days, though, anyone can set up a 'professional' looking website up in just a matter of minutes, and for a fraction of what it used to cost 15 years or so ago.
That's not to say that professional website design services of today have gotten any cheaper.
It is to say, however, that smarter technology has given rise to more advanced DIY website builder tools, and for the most part, most people can build their own websites without having to hire an expensive designer or developer.
Seriously, today, we have access to so many different kinds of tools, it's often quite overwhelming.
For WordPress alone, the abundant of apps, tools, services, themes, plugins are endless.
And then we have extended tools and services, such as website optimization tools, conversion tools, analytical tools, etc.
It would be fair to say that we are inundated with options today when it comes to our websites and online businesses.
So, with all of that in mind, in this post, I want to share with you 15 website design statistics and facts you simply can't afford to ignore when it comes to staying ahead of your competition. Or if you're serious about either -
- Setting up a brand new website for the first time.
- Or, redesigning and updating your current website.
Right, let's get started.
Responsive Design / Mobile Design Stats And Facts
#1. 67% of consumers own and use mobile devices (US). (Source).
And, a whopping 87% here in the UK.
According to TechCrunch, by the year 2020, there will be a staggering, mind-melting 6.1 billion Smartphone users.
That's just astonishing, don't you think?
So, from a marketing perspective, if you already have a website, and for whatever reason, it isn't mobile-friendly, maybe it's time you took this part very seriously.
Did you know that out of 100 websites analyzed only a measly 11.8% of those on average use mobile-responsive design?
Stop leaving money on the table and sinking your business further into a hole, and make your website mobile-friendly now.
You can check if your website is mobile ready by using this free Google tool.
#2. Almost 60% of users say they will not recommend a business that has a badly designed mobile site. (Source)
OK, so you have a mobile-friendly website! That's great.
But, if it looks bad, or worse still if it's creating a bad user experience for your visitors, then you're in no better position than a business that has a website that's not mobile-friendly.
These days, it's all about ease-of-use, so make sure your website's mobile design is super user-friendly.
#3. 67% of shoppers are more inclined to do business with a website that is mobile ready. (Source)
What does that say about your e-Commerce website that you haven't yet thought about making mobile friendly?
It says that you're clearly missing out on potential sales to your business by 67%, does it not?
My wife, Samantha, loves shopping online. She doesn't own a laptop, and everything she's ever purchased online has been through her mobile phone.
I'm completely the opposite. I prefer to shop online using a desktop computer, though, I do my online research often using my mobile device.
#4. Responsive design can help your business improve search engine rankings, thus increasing organic traffic.
Which was certainly the proven case for Offspring, who were able to increase their organic traffic by 25.59% after opting for a mobile-friendly website redesign?
#5. Google drives 96% of mobile search traffic (Source)
As you would expect, Google is the dominant force when it comes to mobile search traffic, with Bing barely making 1% and Yahoo 1.66%.
UX Web Design Statistics
#6. 86% of visitors who land on a company's website homepage say they want to see information about the company's products and services. (Source)
Don't make it challenging for your website users to find information about your products or services.
Make sure the information is available for them to access on your beautifully crafted, conversion-optimized homepage.
#7. Content sliders make your website suck (Source)
And, according to this study, only 1% of users click on a slider content (carousel).
The purpose of content sliders is to promote content navigation and exploration, right? But the case-study above proves otherwise.
If you have a content slider plugin or feature of any kind on your website's homepage or landing pages, chances are it's doing very little to improve user interaction on your site.
You would be much better off, from a conversion point-of-view, creating and using hero-images in your website.
#8. More brands are adapting to a mobile-first approach when it comes to web design. (Source)
Ooh, look, yet another responsive web design statistic. But what does a 'mobile-first' approach actually mean?
It means that more companies are now focused on designing, or redesigning, their website for smaller screens first (mobile responsive design), before moving up to larger screens such as laptops, desktops computers, and TVs.
It's not surprising to hear, especially since mobile web browsing surpassed desktop web browsing some years back.
Additionally, Google themselves are moving more towards a mobile-first index approach.
#9. Almost 40% of users will stop engaging if they find the content or layout of a website shabby and tatty. (Source)
That I can believe 110%.
I personally cannot stand looking at dated or badly designed websites. And often, when I do come across one, I get the impression that the business either doesn't care or hasn't taken the time to focus on their design.
Beautiful, clean, bold, and minimalist design always wins over over-cluttered, boring, linear design.
#10. Just '1-second delay' in page load could downgrade customer satisfaction. (Source)
Make sure you're using a reliable web host provider, to begin with, and that your website is fully optimized for faster loading.
#11. Putting your best content 'above the fold' is no longer the 'done thing'. (Source)
This is interesting. You actually don't need to stuff all your good content 'above the fold' of any page in your website anymore.
Well, things have changed. 2017 proved that scrolling has become widely accepted. That's right, scrolling is king of navigation peeps!
So, instead of putting all your best content above the fold thinking that it will attract the most attention, consider taking your website users on a conversion-focused journey that will inspire them to take action.
If your design and message is spot on, your visitors will hit that call-to-action button regardless of where you place it.
#12. 94% of visitors stopped trusting websites with degraded web design. (Source)
If you have a website that could really do with a web design upgrade, make sure you make it your next priority. Don't let your website become a dinosaur fossil.
#13. 70% of small business websites fail to display clear call-to-action (Source)
If you don't clearly place your call-to-action on your homepage, landing pages, etc, how can you expect your visitors to know what action you want them to do?
So, focus on crafting your website message and call-to-action. Create a few even, you can always test them to see which message and CTS work best with your visitors.
14. Larger, high-quality, and relevant images draws more attention (Source)
In a post published on CXL, large, highly relevant images attract more attention and are likely to keep users interested and engaged with your content.
So, it's time to get rid of those pixel-fuzzy, poor-quality, stock images you've been using and exchange them for larger, high-quality images and graphics.
#15. Finally, 95% of users agreed with the following 'obvious' statement - (Source)
"Good user-experience just makes sense".
At the end of the day, this is what it's all about.
A great design works, however, a great design that makes for exceptional usability works even better.
This is something I preach about with my clients often. You cannot and shouldn't compromise use-ability for design, ever.
So, with that, ensure that for your next website redesign project you pay special attention to improving user-experience (UX).
It's a wrap!
Whether you're looking to design a brand spanking new or redesign your business's existing website. Take some time to digest some of the statistics and facts mentioned above.
And one more thing:
Why stop at this post?
Do some additional research to find out what the very latest web design stats, facts, and even trends are, before undertaking your new website redesign project.
Best of luck.
Psst! Looking to hire a professional web designer for your website branding and design project? Click here to see how I can help you!